J. Gurney's Premium Daguerreotype Gallery, 349 Broadway, New York

In October 1852, Gurney expanded his enterprise by opening a spacious new gallery in a five-story building at 349 Broadway—some twelve blocks north of his original studio at 189 Broadway. Located on a fashionable stretch of New York City’s principal commercial thoroughfare, Gurney’s new gallery enjoyed close proximity to popular stores, entertainment venues, and hotels that attracted a broad clientele. Gurney continued to do business at his 189 Broadway location until February 1853, when it was announced that he would close that branch and consolidate operations at his 349 Broadway address.