Canada (Watermelon)

Roe Ethridge’s practice reflects a variety of approaches to photography, exploiting the possibilities of the genre both formally and conceptually. Moving easily between art and advertising, the artist incorporates images from a commercial context into his works, thus diffusing the boundary between high and low forms of representation. Ethridge works in series and simultaneously creates one-offs, including travel pictures and images from commercial jobs, identifying and placing together unlike photographs that become their own groups by virtue of his selection.